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花总（花总丢了金箍棒），本名吴东，他被载入普通高等教育国家级规划教材 《中国新闻传播史》。
早在2011年，花总撰写的《装腔指南》风靡网络，“逼格”一词从此脍炙人口。他在微博“鉴表”，推动陕西省安监局局长杨达才落马，成为网络反腐经典案例。
自2012年起，花总与《南方周末》、《新京报》等媒体共同调查“世界奢侈品协会”黑幕，促成民政部取缔“离岸社团”、“山寨社团”。相关案件入选 “2015年中国十大影响性诉讼”，被载入最高人民法院院长周强在十二届全国人大四次会议上作的工作报告。
2015年，他在缅北战火中探访同盟军311旅与125难民营。次年作为缅甸联邦宣传部批准的唯一社交媒体代表赴内比都采访政权更替。2018年他赴朝鲜采访，《平壤结界》阅读量逾千万。同年底发布短片 《杯子的秘密》曝光五星级酒店卫生乱象，促成文旅部开展行业整顿。
2019年，他与凤凰网推出《花总鉴识录》。2020年与腾讯新闻推出《42号夜线》。同年纪录片《口罩猎人》全网播放量逾亿次，入围中国纪录片学院奖与广州国际纪录片节金红棉影展，获评“微博年度最具影响力纪录片”。2023年，纪录片《出海》被广东省广播电视局评选为优秀广电节目，纪录片《深海》入围中国纪录片学院奖。2024年，纪录片《归途》再度入围学院奖，播客《开腔》荣获“微博年度爆款音频单集”。
花总是2011年 《经济观察报》“年终特刊人物”。2012年入选《商业周刊/中文版》“年度50人”，获评《新周刊》“年度知道分子”，入选财新网“十大思享家”、Ethisphere Institute“商业道德最具影响力100人”。2013年被《新京报》评为“中国青年励志榜样”。
他曾入选新榜 “2015最具影响力网络名人200强”、“2018新媒体百大人物”。2019年被中国消费者协会授予首届“啄木鸟奖”，被第二十届中国视频榜评为“年度自媒体”。2021年获评“微博年度最具影响力连麦大V”。2022年被中国互联网协会和中国商业联合会共同授予“中国好主播年度大V”。2023年获评“微博直播十大连麦博主”。2025年被第五届新内容探索者大会评为“年度新内容探索者”。
徐安天宇，哈尔滨人，旅居日本。
他是一名连续创业者与投资人，在传统互联网与Web3行业累积了丰富履历，曾在北京、重庆与海外工作。徐先生相信传播可以弥合歧见，创造更好的世界。
Huazong (online alias: Huazong Lost His Golden Cudgel; real name: Wu Dong) is a prominent figure in Chinese media and public discourse. He is featured in the national higher-education textbook History of Chinese Journalism and Communication, a recognition that underscores his influence in the field.
As early as 2011, Huazong authored A Guide to Zhuangbility, which quickly went viral online and popularized the term “bīgé.” On Weibo, his exposés of counterfeit luxury watches led to the downfall of Yang Dacai, Director of the Shaanxi Provincial Work Safety Administration, establishing a classic case of online anti‑corruption.
Beginning in 2012, Huazong collaborated with Southern Weekly, The Beijing News, and other media outlets to investigate the shadowy operations of the World Luxury Association, prompting the Ministry of Civil Affairs to dismantle offshore and counterfeit organizations. The related lawsuits were selected among the “Top Ten Influential Litigation Cases in China 2015” and were cited in the work report delivered by Supreme People’s Court President Zhou Qiang at the Fourth Session of the 12th National People’s Congress.
In 2015, he traveled to war-torn northern Myanmar to visit the MNDAA’s (Myanmar National Democratic Alliance Army) 311th Brigade and the 125th refugee camp. The following year, he became the only social media representative accredited by Myanmar’s Ministry of Information to report on the political transition in Naypyidaw. In 2018, during a reporting trip to North Korea, he produced The Pyongyang Barrier, which garnered over ten million reads. At the end of that year, his short film The Secret of the Cup exposed hygiene scandals in five-star hotels, prompting the Ministry of Culture and Tourism to launch an industry-wide rectification campaign.
In 2019, he partnered with Phoenix New Media to launch Mr. Hua’s Forensics. In 2020, he teamed up with Tencent News to produce Night Line No. 42. That same year, his documentary Mask Hunter garnered over 100 million views across platforms. It was shortlisted for both the China Documentary Academy Awards and the Golden Kapok Awards at the Guangzhou International Documentary Festival, and was named Weibo’s “Most Influential Documentary of the Year.” In 2023, his documentary Chasing the Tide was recognized as an Outstanding Broadcasting Program by the Guangdong Provincial Radio and Television Bureau, and his film Still Waters Run Deep was again shortlisted for the Documentary Academy Awards. In 2024, Wayback received another nomination, and his podcast Wannatalk was awarded Weibo’s “Breakout Audio Episode of the Year.”
Huazong was featured as a “Year-End Special Character” by the Economic Observer in 2011. In 2012, he was named one of Businessweek China’s “50 People of the Year,” awarded “Intellectual of the Year” by New Weekly, and selected among Caixin’s “Top Ten Thought Leaders” and the Ethisphere Institute’s “100 Most Influential People in Business Ethics.” In 2013, The Beijing News named him a “Chinese Youth Role Model.”
He has appeared on NewRank’s lists of the “Top 200 Most Influential Internet Personalities of 2015” and “Top 100 New Media Figures of 2018.” In 2019, he received the inaugural “Woodpecker Award” from the China Consumers Association and was named “Vlogger of the Year” at the 20th China Video Awards. In 2021, he was honored as Weibo’s “Most Influential Livestream Collaborator,” followed by the 2022 title of “Top Host V-logger of the Year” jointly awarded by the China Internet Association and the China General Chamber of Commerce. In 2023, he was named one of Weibo’s “Top 10 Livestream Hosts,” and in 2025, he was recognized as “Content Explorer of the Year” at the 5th Muiltiverse Content Explorers Conference.
Xu Antianyu, a native of Harbin now based in Japan, is a serial entrepreneur and investor with deep expertise across both traditional Internet and Web3 industries. Over the course of his career, he has held leadership roles in Beijing, Chongqing, and various overseas markets. Mr. Xu firmly believes that open, thoughtful communication has the power to dissolve prejudice and help build a better world.
